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| Everybody's
talking about it. Few are doing it. And even less are getting the desired
results. Believe me, we've seen a lot of data come through these doors
that was collected on 'the web' and it hasn't been pretty. From skip
patterns gone wild, to indecipherable data, to unqualified respondents,
you have to be careful. Now that I've told you the bad news, perk up
because we've figured it out! Our on-line interviewing methods are
un-matched. If you can program it for CATI, you can program it for the
web. No more ugly 'fill-in-the-blank' style forms and no more wacky data
formats. Pre-qualified respondents, password protection and data encryption
guarantee viable results. |
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